Midnight Open-Run Live Broadcast on the 12th
Exclusive Benefits Including Shinsegae Gift Certificates
Pre-Sale Card Discounts and Interest-Free Installments
Wearables Like Watch7 and Buds3 Series Also Available
11st announced on the 11th that it will begin pre-sales of Samsung Electronics' new foldable smartphones, the 'Galaxy Z Fold6' and 'Galaxy Z Flip6' unlocked models, through a special live broadcast.
The special broadcast, which will be held for two hours starting at midnight (0:00) on the 12th, will feature new product reviews, demonstrations of key Galaxy artificial intelligence (AI) functions, and introductions on how to use the devices. 11st will offer exclusive live broadcast benefits such as broadcast-only discount coupons and Shinsegae gift certificates for customers who pre-purchase during the live broadcast.
During this pre-sale period, 11st will conduct the highest number of Galaxy new product sales broadcasts ever. This includes an on-site live broadcast held with celebrities at the complex cultural space 'Dowon Seongsu' in Seongsu-dong, Seoul (at noon on the 13th), as well as a total of 14 broadcasts scheduled for ▲11:00 AM on the 15th ▲8:00 PM on the 15th ▲7:00 PM on the 16th ▲11:00 AM on the 17th ▲7:00 PM on the 18th.
Until the end of the pre-sale period on the 18th, 11st will provide benefits such as credit card discounts and up to 22 months of interest-free installments (when paying with 11Pay) for customers who pre-purchase. In particular, customers who participate in the 'Pre-sale Notification Application' event held on 11st until midnight on the same day will receive a 20,000 KRW discount coupon (one per ID) applicable to purchases of the Galaxy Z Fold6 and Galaxy Z Flip6, as well as two types of wearable new product discount coupons (one per ID each, 20,000 KRW each).
Pre-sales of wearable new products such as the 'Galaxy Watch7', 'Galaxy Watch Ultra', and 'Galaxy Buds3 series' will also be conducted during the same period, offering product discount coupons and other benefits.
11st is also running the 'Galaxy Trade-in' program for customers purchasing the new Galaxy products (smartphones, watches, buds). The Galaxy Trade-in program allows customers to return eligible used products after purchasing new models covered by the program and receive additional compensation on top of the used product's buyback price.
Meanwhile, 11st will also conduct pre-sales of SK Telecom subscription products during the same period. Customers who pre-purchase the new Galaxy smartphones through 11st's 'T Official Store' will receive benefits such as credit card discounts, T Membership discounts and points accumulation, and 30,000 11Pay points. Customers who complete device activation after pre-purchasing through the 11st T Official Store will be automatically entered into an event with prizes including 'Galaxy Buds3' and 'Galaxy Buds3 Pro'.
An Seunghee, head of Digital Living at 11st, said, "As Samsung Electronics' first foldable smartphone series equipped with AI functions, it features advanced technology compared to previous models and key Galaxy AI functions such as 'real-time translation' and 'Circle to Search', generating strong interest among domestic foldable phone customers. We will offer exclusive special benefits for 11st live broadcasts and a variety of rich pre-purchase benefits for customers who have been waiting for the product launch."
Meanwhile, the Galaxy Z Fold6's retail prices are 2,229,700 KRW (256GB), 2,388,100 KRW (512GB), and 2,704,900 KRW (1TB). The Galaxy Z Flip6 is priced at 1,485,000 KRW (256GB) and 1,643,400 KRW (512GB).
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