From August 2 to September 15
BTS, Seventeen, and others participating, NewJeans absent
The Grammy Museum in Los Angeles, California, USA, will hold an exhibition spotlighting HYBE, the entertainment company that has produced global K-pop groups such as BTS.
Stage costumes of BTS to be exhibited at the Grammy Museum in Los Angeles, USA, starting next month. [AP=Yonhap News]
On the 9th (local time), the Grammy Museum announced that it will hold an exhibition related to HYBE from next month 2nd until September 15th. The exhibition titled "We Believe in Music" is the corporate slogan HYBE adopted in 2021 when it changed its name from Big Hit. It means "spreading positive influence through music and creating changes in life."
This exhibition, hosted by the Grammy Museum, will take place on the museum's 3rd floor (approximately 372㎡). It will showcase stage costumes, production logs, and more from HYBE's idol groups such as BTS, Seventeen, and LE SSERAFIM.
HYBE explained, "This exhibition highlights HYBE and HYBE Labels artists' musical development and influence, as recognized by the Grammy Museum, which exhibits records of past winners of the Grammy Awards, one of the most prestigious music award ceremonies in the world."
The exhibition will also display costumes worn by each singer when performing hit songs such as BTS's "Yet to Come," Seventeen's "Maestro," Tomorrow X Together's "Sugar Rush Ride," ENHYPEN's "Sweet Venom," and LE SSERAFIM's "EASY." Additionally, books that inspired HYBE Chairman Bang Si-hyuk and cheering tools used by fans will be exhibited.
Teams participating in 'HYBE: We Believe in Music, Grammy Museum Exhibition.' [Photo by Grammy Museum]
An interactive space for visitors will also be created, attracting attention. Visitors can vividly watch BTS's "Butter" performance at the 2022 Grammy Awards through a separate display in the "Experience Room." In the "Sing-Along Booth," visitors can sing along, and in the "Random Play Dance" area, they can follow dance moves. The "Photoism" booth offers an experience as if taking photos with their favorite artists.
Michael Sticka, Chairman of the Grammy Museum, said, "We wanted to show our gratitude and respect toward HYBE and HYBE Labels artists," adding, "K-pop is a playground of innovation that inspires fans beyond age, gender, and region. We are pleased to provide a space where fans can express their love for K-pop and feel closer to the artists."
Kim Tae-ho, Chief Operating Officer (COO) of HYBE, introduced HYBE to visitors and said the goal is to show "the journey HYBE has taken in the global music industry and global market," adding, "This exhibition can be a very good momentum for entering the U.S. music market."
The Grammy Museum was established in 2008 to commemorate the 50th anniversary of the U.S. popular music award ceremony, the Grammy Awards. The five-story building has an exhibition space of 2,800㎡ (approximately 850 pyeong). According to the Grammy Museum, this exhibition will be the largest since its establishment.
Meanwhile, NewJeans, a group under HYBE's label "ADOR," will not participate in this exhibition. This appears to reflect the conflict between ADOR CEO Min Hee-jin and HYBE. HYBE explained, "Participation was decided according to the label's choice." Earlier, HYBE filed a complaint against CEO Min in April on charges of breach of duty. On the 9th, Min underwent her first suspect investigation at Yongsan Police Station in Seoul.
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