Domino's Launches 'K-Rib & Cheese Pizza'... Topped with Cube Cheese Resembling Son Heung-min's Pose

Meat Crumble with Spicy Arrabbiata Sauce
Available Nationwide from the 12th

Domino's Pizza will launch its summer new product, 'K-Rib & Cheese Pizza,' on the 12th through the 'SON Bwatda' campaign.

The K-Rib & Cheese Pizza features K-Rib steak, a Korean-style steak flavored with demi-glace sauce, topped with Sony Cube cheese that embodies the signature pose of their exclusive global model Son Heung-min, offering a sweet and savory taste. Additionally, it includes meat crumbles for richness and arrabbiata sauce for a spicy kick, creating a harmonious combination of a rich appearance and flavor.

This new product was released as part of the SON Bwatda campaign, which started on the 1st. The price is 33,900 KRW for size L and 28,000 KRW for size M, and it will be available at Domino's Pizza stores nationwide starting from the 12th.

Meanwhile, Domino's Pizza, actively engaging in various marketing activities with exclusive model Son Heung-min, including introducing pizza boxes featuring illustrations of Son Heung-min, launched a TV commercial starring Son Heung-min starting on the 12th. The advertisement features the concept of 'Pizza Researcher Son Heung-min,' depicting Son Heung-min's research process to launch Domino's new pizza.