Dongbanwi, Daesang-Jeju-do Launch 'Win-Win Brand'... "Laying the Foundation for Sustainable Growth"

'Jeju Regional Win-Win Brand Launch Business Agreement' Signed
Product Planning and Brand Marketing Promotion
Daesang, Promise to Establish Cooperation System with SMEs

The Win-Win Growth Committee is launching a 'Win-Win Brand' for the mutual growth of the Jeju region and businesses.

On the 10th, the Committee announced that it signed a business agreement related to the launch of the 'Jeju Region Win-Win Brand' together with Jeju Special Self-Governing Province, Jeju Special Self-Governing Province Economic and Trade Promotion Agency, and Daesang.

This agreement was prepared to establish a cooperation model between companies and local governments and to launch the Win-Win Brand. Jeju Province can pioneer sales channels for excellent local specialties, and Daesang can develop products using local specialties.

The Win-Win Brand is planned to be launched in connection with small and medium-sized enterprises (SMEs) based in Jeju. Support will also be provided for product planning and brand marketing to strengthen the capabilities of SMEs participating in the Win-Win Brand collaboration. The products will feature the Win-Win Growth characters 'Dong-i' and 'Ban-i' on the packaging to promote the products and highlight their distinctiveness.

Co-prosperity characters 'Dong-i' and 'Ban-i'
[Image provided by the Commission for Shared Growth]

In addition, Daesang promised to establish cooperative relationships with SMEs through the launch of the Win-Win Brand, promote urban-rural exchange, and contribute to the Rural and Fishing Village Win-Win Cooperation Fund, thereby creating a sustainable virtuous cycle system that can return benefits to the local community.

Oh Young-gyo, Chairman of the Win-Win Growth Committee, said, "Through this agreement, we hope to create a foundation for regional mutual growth and mutually sustainable growth through cooperation between Jeju Province and Daesang." He added, "Starting from this, we will faithfully serve as a bridge to discover various win-win models between local governments and companies that reflect regional characteristics."