Baskin-Robbins X Google AI's 'Tropical Summer Play' Coming Soon

World's First Baera Product Using Gemini
"Integrating IT Technologies like AI and Big Data into Management"
Launch Show Scheduled at Workshop on the 15th

SPC Baskin-Robbins announced on the 10th that it has developed an ice cream called ‘Tropical Summer Play’ using artificial intelligence (AI) in collaboration with Google Play. This product is scheduled to be unveiled on the 15th at ‘Workshop by Baskin-Robbins (Workshop)’ in Gangnam-gu, Seoul.

Tropical Summer Play is a flavor created by planning and developing with Google’s latest AI model ‘Gemini’ and realized through Baskin-Robbins’ technical expertise. It is the world’s first Baskin-Robbins product utilizing Gemini.

This collaboration was promoted as part of Korean Baskin-Robbins’ brand innovation activities that integrate IT technologies such as AI and big data analysis into management.

Since February this year, Baskin-Robbins has been operating the ‘Baskin-Robbins AI NPD (New Product Development) System’ through the newly launched Workshop store, a space for experimentation and creativity. This system is a next-generation product development model that uses generative AI to develop new products. In March, the first product developed using the AI NPD system, ‘Orange Earl Grey,’ was introduced.

To celebrate the launch of the collaborative product ‘Tropical Summer Play,’ Baskin-Robbins and Google Play will hold a launch show on the 15th at the Workshop store, inviting customers and influencers to reveal the product for the first time.

At the launch show, executives from both companies, including Heo Hee-soo, Chief Strategy Officer of BR Korea, and Shin Kyung-ja, Head of Platform & Ecosystem Marketing for Google Asia Pacific, will attend to introduce the product, share behind-the-scenes stories of the development process, and conduct a tasting event. Additionally, an event called ‘My Personal Flavor’ will be held, where participants’ MBTI and mood will be used to recommend ice cream flavors from dozens of options created using Gemini.

A Baskin-Robbins representative said, “As the first Baskin-Robbins in the world to use Google Gemini, a next-generation AI technology, we have confirmed the infinite possibilities of new product development,” adding, “Through this collaboration combining professional technology and innovative ideas, we expect to provide customers not only with delicious products but also with special and differentiated experiences.”