Qoo10 and Wishplus as Local Purchase Channels for K-pop Global Fans

Qoo10 Customers Worldwide Purchase in Local Currencies

Qoo10's ‘Wish+’ is evolving into a local purchasing channel where K-pop fans worldwide can easily access related products. On the 9th, Qoo10 announced that Wish+ and Qoo10 Singapore (Qoo10 SG) will jointly serve as the global sales channels for 'Silver Foil,' the official merchandise released by K-pop artist ATEEZ. ATEEZ has recently received a hot response overseas, with their tenth mini album entering the US Billboard main album chart 'Billboard 200' for four consecutive weeks.

ATEEZ's Silver Foil will be available for purchase on Qoo10's global platform and others starting from the official sales opening date on the 10th. Qoo10 customers worldwide can purchase in their local currency and receive products via direct shipping. This product will be available for purchase in major countries across Asia, North America, Europe, and Oceania, where Qoo10 and Wish+ operate.

Wish+ plans to strengthen its competitiveness as a global sales channel for K-culture starting with this sale. To this end, a separate K-pop category has been created within a dedicated sales channel for Korean brand products. In addition to selling various official merchandise and albums, mid- to long-term plans include selling fan meeting tickets and tour products targeting global fans.

Qoo10 plans to support K-pop entertainment companies in expanding their global sales channels efficiently. Entertainment companies can expect integrated domestic and international logistics by utilizing Qxpress, a logistics affiliate specialized in global e-commerce, along with one-stop product registration on Qoo10-affiliated platforms. Jomi Young, head of Qoo10's North American business, said, “The full deployment of K-pop products, Korea’s key export items, is expected to be a growth driver for both entertainment companies and Wish+,” adding, “We hope that Wish+ and Qoo10’s overseas platforms will establish themselves as core purchasing channels for K-culture around the world.”