Opening a Pop-up Store to Celebrate Fan Club Anniversary
KT announced on the 9th that it will open the 'Genie TV BTS Brand Popup Store,' where users can experience various videos of BTS through Internet TV.
The Genie TV Brand Popup Store is a dedicated space on Genie TV where users can experience products and content related to travel, home appliances, fashion, beauty, and more, in partnership with KT.
To celebrate the birthday of BTS's official fan club ARMY on July 9, KT planned the BTS popup store for Genie TV customers.
The popup store, operating until the 23rd, will showcase content previously sold only on the global fandom life platform 'Weverse.' Viewers can vividly enjoy over 10 VOD titles on their TV screens, including past BTS concert live videos, documentaries, and movies.
Subscribers to Genie TV's VOD monthly subscription, the Prime Super Pack (11,000 KRW per month), can watch all these videos without any additional payment.
Various events will also be held to commemorate the popup store opening. KT will run a raffle event regardless of video purchases, giving 40 participants BTS solo albums. Users who purchase through Genie TV's gifting and requesting features will receive two BTS documentary photobooks each (5 winners) and a 3,000 KRW Genie TV coupon (1,400 winners). The BTS popup store is open to all Genie TV customers.
Meanwhile, KT will display a 'collaboration banner' on the top left of the Genie TV home screen to show a special message. This banner is a feature KT is introducing for the first time, targeting set-top boxes equipped with the Android TV operating system (OS), and will be shown sequentially.
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