Hyundai Motor Group Establishes Future Research Center under University of Oxford, UK

Opening Ceremony of Future Research Center Held Locally in the UK on the 8th

Hyundai Motor Group is establishing a future strategy research center in collaboration with the University of Oxford in the UK. This initiative aims to study the future alongside a leading global university and set the group’s long-term vision based on forecasts.

On the 8th (local time), Hyundai Motor Group held the opening ceremony of the Oxford-Hyundai Motor Group Foresight Centre (hereafter referred to as the Foresight Centre) at the Oxford Convocation House in Oxford, UK.

The University of Oxford has strengths in shifting perspectives on industries and designing long-term future directions for companies through its proprietary future scenario planning method, the Oxford Scenario Planning Approach (OSPA).

(Photo from left) Kim Gyeon, Director of HMG Management Research Institute; Sumitri Dutta, Dean of Oxford University Business School; Kim Heung-su, Head of GSO Headquarters, are taking a commemorative photo at the opening ceremony of the 'Oxford-Hyundai Motor Group Future Research Center.' Photo by Hyundai Motor Group

Through the Foresight Centre, Hyundai Motor Group will derive key agendas to proactively respond to geopolitical changes and risk factors in future societies. Additionally, the group plans to secure its competitiveness through innovative and original research aimed at human progress.

The center will conduct long-term outlooks on social changes through discussions and debates with private experts from government agencies, international organizations, and academia. Insights gained from future research expert training programs and leadership workshops will be utilized in establishing Hyundai Motor Group’s future strategies. Furthermore, Hyundai Motor Group will expand an ecosystem reflecting its future vision by linking with its open innovation networks in major countries worldwide, including the United States, China, India, and Singapore.

Professor Rafael Ramirez, a world-renowned authority in future scenario planning research, and Professor Trudy Lang, who has served as a strategic forecasting program leader at the World Economic Forum and as a future strategy advisor in the OECD Secretary-General’s office, have been appointed as heads of the Foresight Centre.

Kim Gyeon, President of the HMG Management Research Institute, stated, “With the paradigm shift in the automotive industry and changes in the management environment, uncertainty is greater than ever before. We expect the Foresight Centre to significantly contribute to cultivating the ability within the organization to view and reconstruct the future from multiple perspectives.”