"Exactly as it was 100 years ago"... HiteJinro unveils 'Jinro Origin Edition'

Restoring the 'Jinro' Label from 100 Years Ago with a Modern Reinterpretation
Launching on the 11th, Same Alcohol Content and Price as Existing Jinro
3% Lucky Label Featuring a Monkey Applied

HiteJinro, celebrating its 100th anniversary this year, announced on the 9th that it will release a limited edition "Jinro Origin Edition," which modernly reinterpret the label design used 100 years ago.

This limited edition product was launched to commemorate HiteJinro's long history and heritage, which began with Jincheon Brewing Company in 1924. Jinro Origin is a soju product that applies Jinro's first label introduced in 1924 to the existing Jinro soju quality, with the same alcohol content and price.

The product packaging retains the 1924 label while emphasizing the meaning of the 100th anniversary by displaying the phrase "Jinro 100th Anniversary Limited Edition" and the years 1924 and 2024. Additionally, to approach consumers more familiarly, the monkey symbol was changed to a toad.

Some products will feature both the monkey and toad symbols and operate as a "Lucky Label." Jinro Origin with the Lucky Label is expected to add fun in finding the monkey label with a 3% chance. The Jinro Origin Edition will be sold in limited quantities nationwide through entertainment and home channels starting from the 11th.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "We expect the Jinro Origin Edition to be an opportunity to re-examine the long history and value of the Jinro brand," adding, "As the origin of soju, we will continue to communicate with various generations and strive to repay their love."