65% Increase Compared to Same Period Last Year
Last Year's Sales 100 Billion KRW, Exceeding Expectations
Expansion into Greater China in Second Half... Domestic Flagship Store Expansion
Fashion brand Matin Kim has set a new record for the highest sales in the first half of this year.
Matin Kim announced on the 9th that it surpassed approximately 70 billion KRW in sales in the first half of this year, achieving the highest half-year performance ever. This figure represents about a 65% increase compared to the same period last year, and the company explained that if this growth trend continues, it is expected to exceed last year's sales of 100 billion KRW within this year. Matin Kim is a design brand invested in by the brand incubator Hago House.
Matin Kim's performance in the first half of this year was driven by strategic operation of online and offline channels and product lines, as well as expanding contact points with overseas customers through global pop-up stores. In March, Matin Kim additionally opened an accessory special store in Seongsu-dong, which has emerged as a hotspot for foreign tourists and the MZ generation (Millennials + Generation Z). The accessory store synergized with the Seongsu flagship store, recording monthly sales of 1.5 billion KRW.
The best-selling accessory items driving sales growth included the 'Matin Kim Accordion Wallet,' 'Matin Kim Logo Coding Jumper,' and 'Matin Kim Shirring Ribbon Bag.'
Expanding the lineup targeting customers of various ages and genders also yielded results. In February, Matin Kim launched the high-end line 'Kim Martin,' which gained popularity among women in their early to mid-30s, and also introduced a new men's line.
The global pop-up stores held in Japan also recorded success. In February, Matin Kim held pop-up stores at Hankyu Department Store Umeda Main Store and in April at Nagoya shopping mall La Chic, gaining such popularity that "open-run" phenomena occurred. In May, at The Hyundai global pop-up store held at Tokyo Parco Shibuya, it recorded the highest number of visitors (on the store opening day) among domestic fashion brand pop-up stores held in Japan.
Hago House supports expanding offline sales channels based on professional personnel, marketing, and operational management to grow Matin Kim into a representative fashion brand regardless of domestic or overseas and online or offline.
Matin Kim plans to open official offline stores in the Greater China region, including Hong Kong, Macau, and Taiwan, in the second half of this year. Domestic offline stores will also steadily expand. The company aims to open new flagship stores in areas such as Myeongdong and near Dosan Park, while offering brand experiences through collaborations with various brands.
Lee Dong-gyu, Vice President of Matin Kim, said, "This achievement is very meaningful in that Matin Kim is recognized as a valuable fashion brand not only in Korea but also in overseas markets and among customers," adding, "We will further accelerate efforts to make this year a year in which Matin Kim establishes a unique position as a brand beyond K-fashion."
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