CU, Sales Start on the 6th... Other Companies to Launch by the End of This Month
Contains Kadaip and Pistachio for a Crispy Texture
The globally trending "Dubai Chocolate" from the United Arab Emirates, which recently gained immense popularity on social networking services (SNS), is now available at convenience stores in South Korea.
CU will start selling Dubai-style chocolate from the 6th, and GS25, 7-Eleven, and Emart24 are also set to launch related products by the end of this month, according to Yonhap News on the 4th. Dubai Chocolate is a product first created by the Dubai-based chocolate brand "Fix Dessert Chocolatier" from the UAE. It features a large, thick chocolate filled with a mixture of Kadaif, a thin noodle-like pastry from the Middle East, and pistachio cream with nuts. This product is characterized by the crispy texture of the Kadaif, the nutty flavor of pistachio, and the sweetness of the chocolate blending harmoniously.
Dubai Chocolate gained fame after a famous Emirati food influencer, Maria Behara, posted a video eating this chocolate on SNS in December last year. The video, which captured the sticky pistachio cream oozing out and the crispy sound of the Kadaif being bitten, surpassed 65 million views, capturing the attention of young people worldwide. Since then, Dubai Chocolate's popularity exploded to the point that it became difficult to find even locally, and Korean YouTubers led the trend by posting videos making Dubai Chocolate with ingredients they sourced themselves.
As interest grew, demand for Dubai Chocolate also increased domestically, but the original Dubai Chocolate was hard to obtain in Korea due to its short shelf life and limited quantity order system. In response, convenience stores quickly began releasing Dubai Chocolate-related products one after another. Among domestic convenience stores, CU is the first to introduce Dubai Chocolate, collaborating with the Korean SME manufacturer Montresse to create a "Dubai Style Chocolate" product. This product was released on the 4th and will be stocked in stores starting the evening of the 6th. Unlike other chocolates shipped at room temperature, this product is refrigerated during delivery to preserve its texture. CU plans to use dried noodles familiar to Korean consumers instead of Kadaif noodles, which are difficult to supply, to ensure stable product availability.
GS25, 7-Eleven, and Emart24 are also preparing to launch Dubai Chocolate by the end of this month. GS25 will start pre-orders through its app "Our Neighborhood GS" from the 5th to the 13th. This product uses Kadaif noodles and will be sold in a limited quantity of 5,000 units. 7-Eleven is also considering pre-orders ahead of its late July launch. Emart24 plans to release a related product around the same time.
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