Jungjingong Holds SME UAE Market Entry Strategy Seminar

Middle East Entry Strategy and Certification System Guide

The Small and Medium Business Corporation (SBC) announced on the 4th that it held a 'UAE Market Entry Strategy Seminar' for domestic small and medium-sized enterprises (SMEs) at the Avani Central Hotel in Busan.

This seminar was held as part of the SBC-Arab Emirates (UAE) Abu Dhabi Khalifa Economic Zone (KEZAD) business agreement signed last year, aimed at enhancing the export capabilities of domestic companies operating in promising industries in the Middle East. The Khalifa Economic Zone is Abu Dhabi's largest port cluster and a hub for manufacturing, logistics, and trade. SBC is supporting the entry of local promising companies in logistics, shipping (shipping companies), refining and chemicals, and machinery into the Middle Eastern market.

On this day, the seminar was attended by about 20 companies wishing to enter or already operating in the Middle East, with Khalid Almarzooqi, Vice President of the Khalifa Economic Zone Group, participating as a speaker to present specific local entry strategies. The seminar was divided into three topics: ▲Understanding the Middle Eastern market ▲Industry-specific Middle East entry strategies ▲Guidance on local certification systems, sharing necessary information for local entry from corporate establishment to industry-specific entry plans, enabling companies to establish strategies tailored to their conditions.

In particular, for the local certification system, the head of the Korea Testing Laboratory (KTL) in the United Arab Emirates was invited to provide practical know-how on obtaining certifications not only in the UAE but also across the Gulf Cooperation Council (GCC), Saudi Arabia, and the entire Middle East. Kim Il-ho, Director of Global Growth at SBC, said, “The Ministry of SMEs and Startups and the UAE Ministry of Economy have established an SME Committee to strengthen cooperation for expanding trade and investment channels between SMEs of both countries,” adding, “SBC will also participate in strengthening cooperation between the two countries and actively lead support for the globalization of SMEs to ensure that our companies face no difficulties in entering the Middle Eastern market.”