Utilizing Seven-Eleven's Iconic Numbers 7·11
Largest Scale Consumer Benefits
1+1, Discounts, Time Deals, and Consumer Events Included
Convenience store 7-Eleven will launch a large-scale discount event on the 11th to celebrate '7-Eleven Day (7-11 Day)'.
Since 2014, 7-Eleven Day has been a representative brand event that applies the numbers '7' and '11', which express 7-Eleven's identity, on July 11th to provide benefits to consumers.
7-Eleven announced on the 4th that it will hold the 7-Eleven Day event from the 9th to the 13th. This year, the theme selected is 'Lucky Seven,' associated with the number 7, which symbolizes the brand. It signifies delivering luck and benefits to customers.
The 7-Eleven Day event is composed of five main concepts: ▲Lucky 1+1 ▲Lucky Discounts ▲Lucky 700 Won Deals ▲Lucky 7% ▲Lucky Events. The event focuses on discounts for food items such as ready meals, beverages, alcoholic drinks, and snacks, which are the convenience store's representative product categories, aiming to provide practical benefits to consumers.
First, Lucky 1+1 offers the benefit of buying about 30 best-selling and steady-selling convenience store products with a one-plus-one (1+1) deal at all 7-Eleven stores nationwide during the 5-day event. In addition to private brand (PB) products such as 'Seven Select Buff Honey Butter Popcorn' and 'Seven Select Short Darioing,' popular products like 'Pringles 3 types (Original, Onion, Spicy),' 'Milkis,' 'Let's Be,' and 'Good Eggs' will also be available with the 1+1 benefit.
Through Lucky Discounts, event products will be sold at up to 43% off. Some event products will come with so-called 'partner products' that go well together. Starting with 7-Eleven's representative lunchbox 'Matjang Woo Jeonju-style Bibimbap,' popular products such as 'Chamisul' and 'Haagen-Dazs' will be discounted by up to 43%. Popular beers 'Cass' and 'Heineken' will be offered at 7,770 won for three cans. Additionally, when purchasing 'Seven Select Good Green Grape Ade' and 'Seven Select Good Green Apple Ade,' a large-sized ice cup will be given free of charge at the same price as the beverage (900 won).
7-Eleven Day benefits will also be available online. During the event period, the 7-Eleven app will offer benefits under three themes: Lucky 700 Won Deals, Lucky 7%, and Lucky Events. Lucky 700 Won Deals select one popular product each day and sell it for 700 won to the first 5,000 customers starting at 11 a.m. On the 9th, 'Seven Select Green Onion Ramen' will kick off the deal, followed by 'King Jang Woo Dumppuk Tuna Kimbap' on the 10th, also for 700 won.
Additionally, during the event period, 7-Eleven mobile gift certificates (10,000 won, 50,000 won, 100,000 won) can be purchased at a 7% discount. However, the event will automatically end once the prepared quantity is sold out.
Lastly, Lucky Events will be divided into reviews and quizzes. Customers who purchase products through the 7-Eleven app and write reviews will receive 2,000 L.Points, limited to the first 500 participants. Through the 7-Eleven Day quiz event, 700 L.Points will be awarded to the first 2,000 participants. In addition, 7-Eleven's official Instagram will hold a giveaway where participants who write their expectations for 7-Eleven Day will be entered into a drawing for prizes.
Ki Hyun-kyung, head of 7-Eleven's marketing team, said, "Since 7-Eleven Day is a representative event expressing 7-Eleven's identity, we have prepared with full effort to provide practical benefits by carefully selecting various products that customers prefer the most." She added, "Going forward, 7-Eleven will continue customer-centric marketing so that it can be remembered as the number one convenience store in customers' hearts not only in July but throughout the year."
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