'Indian' Turns 50... Park Sun-ho, Chairman of Sejong, "Leap to a Global Company"

Sejeong Group 50th Anniversary Event Held
Started in 1974 with Men's Wear 'Indian'
"Possessing a Timeless Brand... Leap to a Global Company"

Fashion company Sejeong celebrated its 50th anniversary on the 1st at Lotte Hotel Busan in Busan Metropolitan City and announced a new vision toward becoming a 100-year company, the company revealed on the 2nd.

Sejeong is a first-generation native fashion company that has led the domestic fashion industry. It opened in 1974 as ‘Dongchun Textile Industry’ and launched the brand ‘Indian.’ After 50 years, it now operates 12 brands centered around the lifestyle fashion select shop 'Wellmade,' including women's wear 'Olivia Lauren,' jewelry 'Didier Dubot,' and lifestyle brand 'Cocorobox.'

Park Soon-ho, Chairman of Sejeong Group, delivers a commemorative speech at the 'Sejeong 50th Anniversary Ceremony' held on the 1st at the Crystal Ballroom of Lotte Hotel Busan.
[Photo by Sejeong]

The commemorative event held the previous day was attended by Chairman Park Sun-ho, President Park Ira, other executives and employees, and store owners. Busan Mayor Park Hyung-joon, BNK Financial Group Chairman Bin Dae-in, and exclusive brand models such as actors Namgoong Min (Wellmade), Lee Ji-ah (Olivia Lauren), and Park Sung-hoon (Tremolo) also participated.

On this day, Sejeong declared a new vision for its 50th anniversary as a ‘Global Lifestyle Management Group Leading Life Changes’ and announced its commitment to a new leap toward becoming a 100-year company. The company aims to grow into a global enterprise by inheriting 50 years of history and craftsmanship that have offered customers beautiful lives and culture through ‘products filled with soul.’ To this end, Sejeong presented four strategies: ▲collaboration with capable external experts ▲early adoption of AI and digital new technologies ▲development of global brands ▲continuation of shared growth management through sharing and coexistence.

Chairman Park said, “I vividly remember the day 50 years ago when we opened an office and factory in a 40-pyeong (approximately 132 square meters) store in Geoje-ri Market, Busan, and now reaching the 50th anniversary brings deep emotions,” adding, “To become a 100-year company loved by consumers worldwide, we must never forget the spirit of creating ‘products filled with soul’ over the past 50 years and continue to strive relentlessly. I hope everyone gathered here will join in this history.”

Meanwhile, Sejeong is expanding its business areas beyond fashion, jewelry, and lifestyle brands to include IT solution specialist company ‘Sejeong I&C Co., Ltd.’ and CS specialist company ‘One Connect Co., Ltd.’ Furthermore, it fulfills corporate social responsibility by establishing the social welfare foundation ‘Sejeong Nanum Foundation,’ the first among domestic fashion companies. Chairman Park Sun-ho was the first in the Busan region to join the high-donation group ‘Honor Society’ and has taken the lead in spreading a culture of sharing by receiving the ‘National Medal of Camellia’ at the ‘2023 Korea Sharing National Awards.’