Establishing Internal Systems with a Customer-Centric Approach
Reflecting Customer Feedback at Each Stage Before and After Travel
Norang Poongseon announced on the 1st that it has appointed Gu Yewon, Head of Online and Marketing Division, as the Chief Customer Officer (CCO) to strengthen consumer-centric management.
Through this CCO appointment, the company explained that it plans to establish all systems centered on customers and significantly enhance customer satisfaction company-wide.
Gu Yewon, newly appointed Chief Customer Officer (CCO) of Norangpungseon, is taking a commemorative photo with CEO Kim Jin-guk. [Photo by Norangpungseon]
Head Gu stated, "We will align the customer experience (CX) strategy with the overall business goals of the organization and continuously improve and innovate management systems to provide impressive customer service throughout the entire product usage process. We will develop and strengthen premium products that meet customer demands to raise the company's recognition and satisfaction."
He also added, "We will database all journeys from the travel exploration stage to completing the trip and preparing for the next travel, and strengthen communication with customers to provide services that simultaneously meet customer experience and expectations."
Norang Poongseon will also pursue re-certification for Consumer-Centered Management (CCM), certified by the Fair Trade Commission and operated by the Korea Consumer Agency, in the second half of this year. Previously, Norang Poongseon was the first direct-sale travel agency to obtain CCM certification in 2013 and has received CCM certification six consecutive times until the second half of 2022. It was also awarded the Prime Minister's Commendation and selected as an excellent company in consumer-centered management in 2023, receiving the Fair Trade Commissioner's Commendation.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
