Kia Opens Mobility Job Experience Center at 'KidZania Busan'

Kia announced on the 1st that it will open its second mobility job experience center at 'KidZania Busan,' a children's career experience theme park.

The mobility job experience center is Kia's brand experience space. Since its first introduction at 'KidZania Seoul' in October last year, Kia has continued activities to enhance children's understanding and familiarity with electrified mobility through various hands-on experiences.

The mobility job experience center offers a variety of activities where children can experience not only electrification technology but also a broader range of future mobility technologies, such as 'PBV (Platform Beyond Vehicle)' technology that connects people, objects, and society.

Children experiencing driving an EV9 model cart at the Kia Mobility Job Experience Center in KidZania Busan
[Photo by Kia]

The center is equipped with experience spaces tailored to children's perspectives, including an automobile research lab, a driver's license test center, and a driving track, allowing children to experience various types of mobility in each area.

To celebrate the opening of the mobility job experience center at KidZania Busan, Kia is holding an event. During the month of July, the first 25,000 customers who visit Kia branches or dealerships in the Busan area and participate in the 'Kia Store Visit Event' will receive discount coupons for KidZania Busan admission tickets.

A Kia representative said, "We will provide a wide range of easy and fun experiences related to automobiles through various programs," adding, "We hope this will be an opportunity for many children to awaken creative inspiration and grow into talents who will lead the future mobility industry."