Baedal Minjok Secures 30 Million Users
GS25 and GS The Fresh Launch Service Starting This Month
GS Retail announced on the 1st that it will start quick commerce services on the delivery application (app) 'Baedal Minjok' from this month.
From now on, consumers can receive products from convenience store GS25 and supermarket GS The Fresh through ‘Baemin Jangboki? Shopping’ within the Baedal Minjok app. This expands the quick commerce network previously operated on the GS Retail app ‘Our Neighborhood GS’ and the delivery app ‘Yogiyo’ to Baedal Minjok. Quick commerce refers to a service that allows customers to receive fresh, processed foods, daily necessities, and other products immediately after ordering.
GS Retail plans to establish itself as a leading distribution platform in the industry’s quick commerce service by leveraging its network of over 18,000 stores serving as logistics hubs and Baedal Minjok’s monthly active users (MAU) exceeding 30 million.
On Baemin Jangboki? Shopping, the products available for order through GS25 include about 5,000 items such as convenience store staples like lunch boxes, kimbap, rice balls, and differentiated products. GS The Fresh operates about 10,000 products, focusing on fresh foods in the grocery category as well as various household items.
Customers can immediately order delivery to their desired location or use the ‘pickup (takeout)’ service to visit the store and collect their items. When using the pickup (takeout) service, alcoholic beverages can also be purchased. Ordering hours are from 10 a.m. to 10 p.m.
GS Retail will initially open the service targeting about 2,000 GS25 stores and all GS The Fresh stores. By the end of this year, it plans to expand GS25 to over 6,000 stores. The company aims to quickly build a quick commerce service network without blind spots, more than double the sales composition ratio of quick commerce, increase customer touchpoints, and strengthen O4O synergy.
To celebrate its entry into Baedal Minjok, GS Retail will hold various discount events throughout July. GS25 offers a 4,000 KRW discount coupon for the first order over 15,000 KRW (one time) and unlimited 4,000 KRW discount coupons for orders over 20,000 KRW. GS The Fresh provides 4,000 KRW and 6,000 KRW discount coupons for the first orders over 20,000 KRW and 40,000 KRW respectively (one time), and unlimited 5,000 KRW discount coupons for orders over 40,000 KRW.
Jinhyuk Jeon, head of GS Retail’s Quick Commerce Division, said, "By combining Baedal Minjok’s delivery infrastructure with GS Retail’s extensive product lineup, we will provide products needed in daily life more quickly. We will accelerate customer satisfaction and increase franchisee profits based on differentiated products and services, as well as quick commerce capabilities.”
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