A Total of 6 New Products... Containing 30 Types of Vegetables
Product Line with Reduced Sugar and Increased Dietary Fiber
Models Selected: Im Siwan and Kim Sunyoung
hy is launching the domestic leading fruit and vegetable juice brand ‘Haruyachae30’ series.
On the 1st, hy announced that through this launch, it will reorganize the portfolio of the domestic leading fruit and vegetable juice brand ‘Haruyachae’ and strengthen its market penetration.
The newly introduced Haruyachae30 series contains 30 kinds of vegetables carefully selected by the Korean Society of Clinical Nutrition, applying a raw material customized design to help essential vegetable nutrient intake.
The new products consist of a total of 6 types. The product lineup includes ‘Haruyachae 30 200㎖ 4 types (Haruyachae Original, Yellow, Purple, Light)’ and ‘Haruyachae30 145㎖ 2 types (Haruyachae BB, FIBER)’.
The three 200㎖ Haruyachae30 products contain 30 kinds of organic vegetables and naturally derived ingredients ▲Lycopene (Haruyachae Original) ▲Anthocyanin (Haruyachae Purple) ▲Beta-carotene (Haruyachae Yellow), meeting the daily recommended vegetable intake of 350g and providing a balanced nutritional profile.
For the first time in the brand, the low-sugar fruit and vegetable juice ‘Haruyachae Light’ is newly introduced. It reduces sugar content by 30% compared to existing products, expanding consumer choices.
The two 145㎖ Haruyachae30 products are designed to support both vegetable intake and inner beauty. ‘Haruyachae BB’ contains 5 sub-ingredients for skin health, and ‘Haruyachae FIBER’ includes 6000㎎ of dietary fiber, allowing customers to consume according to their specific nutritional needs.
Seoilwon, head of hy Health Food CM Team, said, “The new products were developed to meet the daily vegetable recommendation of 350g while helping healthy eating habits with 30 kinds of organic vegetables, the largest scale in Korea,” adding, “We will continue to develop differentiated products and lead the domestic fruit and vegetable juice market.”
Meanwhile, hy has selected actors Im Siwan and Kim Seonyeong as brand models.
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