29CM Officially Launches 'Adidas'... Strengthening Women's Sneakers Category

Gazelle, Stadt, R71 and Other Sneakers Unveiled

Musinsa's women's fashion platform 29CM (Isipgusentimiteo) announced on the 1st that the global sports brand adidas will officially join the platform.

29CM has opened an official adidas brand store, selling over 100 sneakers and apparel items. The selection focuses on adidas's main sneaker lines and women's sportswear.

Notably, it introduces popular adidas sneakers recently gaining attention from female customers, such as Gazelle, Stadt, Adifom Stan Mule, Handball Spezial, and R71, as well as trendy block-core look uniforms from the House of Tiro collection.

To celebrate the opening of the adidas brand store, 29CM is releasing a collaborative photo shoot. The shoot, themed "Encounter: 29CM meets adidas," expresses various adidas styles encountered in daily life with 29CM's unique sensibility. Alongside the photo release, an adidas special exhibition will run until the 14th of this month.

Starting with adidas's entry, 29CM plans to strengthen its sneaker and women's sportswear categories due to growing interest and demand in women's sports. In the first half of this year, sneaker transaction volume on 29CM increased by more than 65% compared to the same period last year.

A 29CM representative said, "With increasing interest and preference for sports brands among female customers, we expect this adidas entry to create even greater synergy," adding, "We will continue to expand brand selections and special exhibitions with performance sneakers and sports apparel for women who enjoy sports."