Fast fashion company 'SHEIN,' known as the Chinese version of Uniqlo, will open its first standalone pop-up store next month in Seongdong-gu, Seoul. This move is to strengthen marketing efforts following its official announcement of entering the Korean market.
According to industry sources on the 30th, SHEIN recently posted a job advertisement on a specialized sales recruitment platform seeking models and store managers to work at the short-term pop-up store.
According to the announcement, the SHEIN pop-up store will operate for nine days from the 6th to the 14th of next month near Exit 4 of Seongsu Station. The duties for employees include store management, customer service, sales, inventory management, cashier, and overall operation of the event zone.
At this pop-up store, in addition to SHEIN's main products, items from its sub-brand Daisy, which collaborated with its first global ambassador, actress Kim Yoo-jung, are expected to be sold.
Shein's sub-brand Daisy has appointed Korean actress Kim Yoo-jung as its global ambassador. [Photo by Shein]
Known as the 'Chinese version of Uniqlo,' SHEIN has gained great popularity in the US and Europe with its affordable products. A new term, 'Altesh,' has even emerged, grouping it together with other Chinese e-commerce platforms like AliExpress and Temu.
SHEIN established its Korean corporation in December 2022 and launched a Korea-dedicated website in April.
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