"Direct Purchase from Japan at Lotte Mall"… Lotte Duty Free Officially Opens Tokyo Ginza Store

'Enjeo Effect' Boosts Japan Direct Purchase Market Boom

Lotte ON has partnered with Lotte Duty Free to launch the ‘Lotte Duty Free Ginza Japan Direct Purchase Mall.’ This is the first time a domestic online retailer has officially listed products from an overseas duty-free shop.

On the 1st, Lotte ON announced that it will introduce over 700 items including food, beauty, living, and character products sold at the Lotte Duty Free Ginza Japan Direct Purchase Mall to domestic consumers.

The ‘Lotte Duty Free Ginza Japan Direct Purchase Mall’ is an online mall operated by the ‘Lotte Duty Free Tokyo Ginza Store,’ the largest downtown duty-free shop in Tokyo. It offers popular Japanese brands such as the figure brand ‘Bearbrick,’ which was previously difficult to purchase directly from Japan, as well as ‘Senka,’ ‘Ichiran Ramen,’ and other Japanese popular brands, including Japan-exclusive products from each brand.

Through this listing, Lotte ON has enhanced customer trust and price competitiveness for direct purchases from Japan. Since the products in the Ginza Japan Direct Purchase Mall are directly purchased and managed by Lotte Duty Free Tokyo Ginza Store, they are 100% authentic and available at affordable prices, the company explained. Some products are even sold at prices lower than those at local Japanese supermarkets and convenience stores.

To celebrate the launch of the ‘Lotte Duty Free Ginza Japan Direct Purchase Mall,’ Lotte ON will hold a ‘Ginza Japan Direct Purchase Special Exhibition’ until the 7th. All products will be offered at up to 18% discount with an additional instant card discount of up to 10%, and first-time Lotte ON customers will receive an overlapping discount coupon of up to 10%. Furthermore, during the event period, shipping fees will be reduced to 2,900 KRW, significantly lower than the previous 9,900 KRW.

Yoon Seon, Overseas Direct Purchase Product Planner (MD) at Lotte ON, said, “As demand for Japanese brands and products has been increasing recently, we partnered with Lotte Duty Free to strengthen our Japanese direct purchase products by listing the ‘Ginza Japan Direct Purchase Mall.’ We offer a variety of products ranging from food and beauty items experienced during trips to Japan to differentiated products that were previously difficult to purchase directly. We hope customers take advantage of the discounts on products and shipping fees during this event period to experience direct purchases from Japan.”