Customer Appreciation Promotion from July 5 to End of August
Reinterpreting Global Popular Beverages, Food, and MD Products
Starbucks Korea announced on the 27th that it will hold a promotion starting from the 5th of next month to celebrate the 25th anniversary of its opening this year, introducing a variety of beverages, food, and MD products that embody the heritage of the Starbucks brand.
This promotion is designed as a 'FESTIVAL FOR ALL' season to express gratitude to customers who have been with Starbucks Korea for the past 25 years and to convey Starbucks' future value. It will be operated in two parts until the end of August.
To commemorate this meaningful season celebrated not only in Korea but also by Starbucks worldwide, popular global Starbucks beverages have been reinterpreted to suit the tastes of domestic customers, and best-selling drinks that were very popular during the summer season in Korea will be released in upgraded versions.
First, the 'French Vanilla Latte,' which was introduced as a seasonal beverage globally, will be launched with a new recipe for the domestic version. The French Vanilla Latte combines a double shot of blonde espresso with a rich vanilla-flavored French vanilla base, making it a rich and sweet drink perfect for recharging energy during the hot summer.
The 'The Melon of Melon Frappuccino,' which was released last year at Starbucks Japan and gained great popularity, will also be introduced. This drink features a melon base, melon whipped cream, and an orange-hued cantaloupe melon pulp sauce, giving the sensation of eating an entire melon. It uses the same recipe as the 2023 version, which was the best-selling melon beverage among those released annually in Japan, recreating the original taste and flavor.
Best-selling drinks developed domestically will also be re-released. The 'Jeju Palsak Grapefruit Honey Blended' is an upgraded version of the 'Grapefruit Honey Lemon Blended,' which was launched last summer and sold over one million cups, and it is the blended version of Starbucks' steady seller, the 'Grapefruit Honey Black Tea.' The grapefruit content has been increased compared to before to enhance the refreshing taste.
The 'London Fog Tea Latte,' released earlier on the 25th, is a representative tea latte sold in North America. It is an attractive drink combining Earl Grey tea, low-fat milk, and fragrant vanilla flavor. Named for its visual resemblance to the fog of London, it became famous in Canada as a drink enjoyed on rainy days. It started selling domestically from the end of June, coinciding with the beginning of the monsoon season.
On the 19th of next month, the 'Oliato Golden Foam Iced Shaken Espresso with Hazelnut,' which uses olive oil, will arrive in Korea. This drink was inspired by the Mediterranean culture of consuming a spoonful of olive oil daily and is sold in some countries such as Italy, the United States, and Japan. The beverage combines sweet hazelnut and smooth blonde shots topped with golden foam containing extra virgin olive oil, offering an attractive flavor reminiscent of Mediterranean countries.
In addition, various foods inspired by popular global Starbucks donuts and sandwiches will be reinterpreted to suit the tastes of domestic customers. From the '25th Anniversary Big Bearista' made with recycled cotton, to the '25th Anniversary Moka Pot Coffee Bean Set,' a special commemorative gift, 25th anniversary MD products featuring the heritage siren logo and Starbucks' signature colors, collaboration MD products with the French premium tableware brand Bernardaud, and the 'Hacienda Alsacia' coffee beans with special 25th anniversary packaging will also be available starting from the 5th of next month.
Starbucks will hold an event from the 5th to the 11th of next month, giving customers who purchase promotional beverages via Siren Order 3 extra stars. Following this, customer appreciation events such as 'Coffee Hour 25,' offering three best coffees at the original launch price of Starbucks Korea, and 'Global Journey,' where customers can enjoy promotional beverages and food while receiving prizes, will also be held.
Kim Beom-su, Starbucks Marketing Manager, said, "We have prepared the 25th anniversary season to express our gratitude to all customers who have been with Starbucks Korea for 25 years and will continue to be with us." He added, "We hope that through various events and products, it will become a joyful festival for everyone."
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