Shinsegae Department Store Centum City Opens 'Sansangear & Koiseio' Pop-up

Up to 50% Discount Until the 4th of Next Month

Shinsegae Department Store announced on the 27th that it will hold pop-up stores for ‘San San Gear’ and ‘COYSEIO’ from the 28th to the 4th of next month on the B2 floor ‘Hyper Stage’ of the Centum City branch. This season’s new products are available at discounts of 10-30%, and popular items from last season are offered at up to 50% off.

‘San San Gear’ is a global fashion brand launched by a domestic designer in 2019, currently present in over 60 select shops across 12 countries. Representative products include the Forest T-shirt (52,000 KRW) and Air Dash Jacket (159,000 KRW). At this pop-up, T-shirts, pants, jackets, and hats are available at discounts of up to 30%.

‘COYSEIO’ is especially popular among women in their teens and twenties for its Y2K fashion style featuring delicate shirring pleats and cute character prints. This pop-up will exclusively showcase two types of tube tops along with representative products such as the Legna character T-shirt (52,000 KRW) and Square Neck Dress (189,000 KRW). Additionally, skirts, bags, and beanie hats from last season will be discounted by up to 50%, and new products from this season will be offered at 10-20% off. Customers who purchase over 200,000 KRW will receive an eco bag as a gift.

The Hyper Stage, where this pop-up is held, is a dedicated pop-up space located within ‘Hyper Ground,’ the young fashion hall that Shinsegae Centum City opened in February last year. Among the Hyper Ground visitors, who are mostly trend-sensitive customers in their teens to thirties, sales at the Hyper Stage pop-up have soared by 134% compared to the same period last year as of June this year.

Sun Hyun-woo, head of fashion at Shinsegae Department Store, said, “Comfortable yet stylish street fashion continues to gain steady popularity mainly among young customers in their teens to thirties,” and added, “We hope you will discover a variety of unique items at the San San Gear and COYSEIO pop-up stores at Shinsegae Centum City.”