LG Electronics Operates 'AI Laundry and Drying Experience Zone' for YG Customers

Opening of 'Tromhouse' at Geumseong Electronics in Seoul Gyeongdong Market

LG Electronics announced on the 26th that from the 27th until the end of the year, it will operate an experience zone for YG (Young Generation) customers featuring the LG Tromm WashTower and WashCombo. The experience zone will be held at 'Geumseong Electronics Refresh Center (Geumseong Jeonpasa)' in Gyeongdong Market, Dongdaemun-gu, Seoul, under the theme "Tromm House completed with AI (Artificial Intelligence) washing and drying life."

The "Signature Disassembly Zone" installed in the LG Electronics' AI Washing and Drying Trom House Experience Zone. It is a space to experience the core component technologies such as the LG Signature washing and drying AI DD motor and inverter heat pump. The experience zone will be operated from the 27th until the end of the year at Geumseong Electronics Refresh Center in Gyeongdong Market, Dongdaemun-gu, Seoul.
[Photo by LG Electronics]

LG Electronics explained that they have created a space in Gyeongdong Market, which is popular among people in their 20s and 30s due to the retro trend, where YG customers can see and experience LG’s washing and drying technology firsthand. The purpose is to communicate with the Y generation (children of the baby boom generation) and to showcase the roles and technological capabilities of components such as motors and heat pumps. Geumseong Jeonpasa is a unique experience space with a retro concept. It exhibits black-and-white TVs, refrigerators, washing machines, and other products first introduced since the establishment of Geumseongsa in 1958. It also operates a 'ThinQ Escape Room Cafe.'

Visitors to Tromm House can experience various functions of the Tromm WashTower and WashCombo, as well as the trendy laundry lifestyle proposed by LG Electronics, in a space inspired by a laundry room. At the entrance, there is a 'Signature Disassembly Zone' where visitors can experience the core component technology (CoreTech) of the ultra-premium all-in-one washer-dryer, the 'LG Signature Washer-Dryer.' AI DD motors and inverter heat pumps are on display.

In the Tromm House 'Laundry Room,' visitors can experience the exceptional convenience of the Tromm WashTower and WashCombo. Visitors can put laundry into the WashTower and learn how the 'AI Intelligent Course,' implemented with deep learning AI technology, adjusts the washing and drying process according to fabric type, weight, and degree of contamination.

LG Electronics stated that the LG Tromm WashTower and WashCombo are gaining popularity due to their excellent space efficiency, differentiated convenience, and unique design. The Tromm WashTower is a one-body washer-dryer that optimally combines a washing machine and dryer in series. An LG Electronics official said, "Just as everyone knows about stylers even if they don’t know about garment care devices, the Tromm WashTower has become synonymous with one-body washer-dryers," adding, "It is suitable for households with large amounts of laundry because washing and drying can be efficiently operated in one product."

The Tromm WashCombo is an all-in-one washer-dryer that completes washing and drying with just one press of the start button. It is popular among newlyweds who have limited installation space or want to finish washing and drying in one go. If a 'Mini Wash' that allows separate washing is additionally installed at the bottom, users can use a drum washing machine, dryer, and mini wash all at once. It was explained that 9 out of 10 customers who purchased the WashCombo this year also bought the Mini Wash.

LG Electronics reported that, following last year, more than 70% of customers who purchased washing machines or dryers at LG Electronics Best Shops this year are choosing complex washer-dryers such as the WashTower and WashCombo. Jung Kwang-woo, head of LG Electronics Living Solution Marketing, said, "We will conduct various experiential marketing activities to promote the convenient AI functions and core component technologies of complex washer-dryers such as the LG Tromm WashTower and WashCombo."