Kolon 'The Cart Golf' Expands into Sports Areas Including Pilates and Tennis

Targeting Key Buyers Aged 30-40

Kolon Industries FnC Division announced on the 25th that ‘The Cart Golf,’ which it operates, is expanding its sports category.

The Cart Golf is a golf online platform launched in 2020. This year, The Cart Golf is expanding its scope into a new sports market by creating ‘& ACTIVE LABEL.’

& ACTIVE LABEL is a specialized section curating stylish sports brands. In addition to athletics, running, and pilates, which help improve basic physical fitness, it has expanded the sports category to include tennis, swimming, and more. Considering that 70% of its customers are in their 30s and 40s, the company plans to develop it into a stylish golf & sports brand platform.

The specialized section hosts various brands for golf and wellness life. Currently, you can find 55 brands including athleisure brand ‘Jeximix,’ swimwear brand ‘Daysdays,’ lifestyle sports brand ‘Sergio Tacchini,’ and Italy-based sportswear brand ‘Diadora.’ Additionally, it plans to expand into underwear, recovery wear, skincare, and more.

A representative of The Cart Golf stated, “Along with the healthy pleasure trend of enjoying health management, the perception of sportswear is changing to being a form of fashion. The Cart Golf aims to become the first place that people in their 30s and 40s think of when purchasing sportswear and a platform that shares a stylish and wellness-oriented life.”