Used car trading platform Encar.com announced on the 25th that it has selected cartoonist and broadcaster 'Kian84' as the new advertising campaign model for 2024.
An Encar.com representative explained the selection background, stating, "As a versatile artist who crosses over art and entertainment and is loved by the public as an all-rounder, Kian84 not only has experience buying and selling used cars directly but also aligns well with the image of Encar, the number one used car platform."
Going forward, Encar.com will carry out online and offline advertising campaign activities with Kian84 to promote its core services such as Encar Diagnosis, Encar Trust, and Comparative Quotes.
With Kian84’s strong fan base among the MZ generation, the company expects that Encar.com’s customer-centric services will become well known to many consumers as he is appointed as the new face of this advertising campaign. First, Encar.com will release teaser images of the advertisement featuring Kian84, and the main campaign video will be unveiled later.
An Encar.com representative said, "Kian84 is a trending entertainer who won the Entertainment Grand Prize last year and is active across broadcasting and OTT platforms," adding, "We will strengthen communication with the MZ generation and create a campaign that conveys Encar’s unique brand value together with the new model, who is loved by various age groups for his genuine and unpretentious image."
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