'Seoneoptwi' Byeon Woo-seok, Appointed as LG Household & Health Care Physiogel Global Ambassador

Korea, US, China Global Marketing Activities Planned
First Campaign 'Try This Summer with Wooseok'

LG Household & Health Care's beauty brand Physiogel announced on the 24th that it has appointed actor Byeon Woo-seok as its global ambassador.

Byeon Woo-seok recently gained worldwide attention for his role as the protagonist Seon-jae in the popular drama "Seon-jae Upgo Twieo."

Physiogel selected Byeon Woo-seok as its global ambassador, believing that his clear and sincere charm aligns with Physiogel's clean image and its goal of pursuing healthy and natural beauty of the skin.

Physiogel will conduct marketing activities with Byeon Woo-seok in various regions including the United States, China, Thailand, and South Korea. The first campaign featuring Physiogel and Byeon Woo-seok, "This Summer, Try It with Wooseok," will be available at Olive Young next month. Going forward, Byeon Woo-seok will communicate with Physiogel customers worldwide through various global campaigns.

A representative from LG Household & Health Care's Physiogel brand said, "We expect a positive synergy between Physiogel, which provides optimal solutions tailored to sensitive skin characteristics through various brand lines, and actor Byeon Woo-seok, who naturally blends into diverse concepts with his versatile charm," adding, "We will continue to offer differentiated customer experiences by vividly expressing Physiogel's pursuit of 'inherent healthiness, authentic beauty' together with Byeon Woo-seok."