[Click e-Stock] "APR, Adding Cosmetics to Devices... 'Export Growth Stock'"

Shinhan Investment Corp. evaluated APR on the 21st as an export growth stock that is expanding from home beauty devices to cosmetics. They initiated coverage with a 'Buy' rating and a target price of 500,000 KRW.

Hyunjin Park, a researcher at Shinhan Investment Corp., stated, "APR is a company with 'export momentum,' a recent keyword in the consumer goods sector, and is expected to show not only short-term performance but also mid- to long-term growth potential. Although U.S. device exports decreased last month compared to April, they are understood to be increasing again this month. With sales rankings secured mainly through Chinese e-commerce channels, expectations for increased sales to China can be raised."

He added, "In addition, cosmetics sales are also growing. Ten items from the Aprilskin and Mediheal brands appeared within the top 100 on Amazon U.S. This period highlights the strong growth of mid- to low-priced indie beauty brands' exports to the U.S., which could further raise expectations for cosmetics sales in the second half of the year."