Shiin Accelerates Entry into Korean Market... Appoints Kim Yoo-jung as Global Ambassador

Korea-Dedicated Website Opened Last April

Chinese online fashion platform SHEIN announced on the 20th that it is officially entering the Korean market.

SHEIN, headquartered in Singapore, is an online fashion platform known as a leading company in "fast fashion" for offering a wide variety of trendy clothes at low prices. SHEIN launched its official Korean website at the end of April.

SHEIN is strengthening its marketing efforts targeting Korean consumers by appointing actress Kim Yoo-jung as the first global ambassador for its sub-brand ‘Dazy.’ Dazy is a brand designed for consumers interested in Korean fashion. Considering the tastes of Korean consumers, it offers a variety of styles ranging from street fashion to sweet and elegant styles, as well as comfortable casual looks. The summer season products were personally selected by actress Kim Yoo-jung. They feature a charming combination of attractive materials and feminine prints.

Boni Liu, marketing manager of SHEIN Korea, said, “Korea is leading the world in various fields such as fashion style, entertainment, and culture,” adding, “We will provide high-quality products with great cost-effectiveness to meet the fashion and lifestyle needs of Korean customers.”