HiteJinro Launches 'Isul Toktok Sparkling Soda'

Lemona, Candy Bar, and Polaro Followed by the 4th Limited Edition Release

HiteJinro has released a limited edition of its representative domestic carbonated alcoholic beverage brand, ‘Isul Toktok’ Soda flavor, to welcome the upcoming summer.

The newly launched ‘Isul Toktok Sparkling Soda’ is a soda-flavored carbonated alcoholic beverage with an alcohol content of 3%, characterized by strong carbonation and a clean taste without added fructose. The package design highlights the image of the carbonated drink in an ice cup to enhance the sparkling freshness, featuring the blushing Boksuni character and emphasizing zero sugar.

First introduced in 2016, Isul Toktok has gained much love mainly from female consumers in their 20s and 30s, thanks to its sweet and tangy flavor and the cute Boksuni character. It has continuously experimented with various limited edition collaborations, such as ‘Isul Toktok Lemona’ in 2021, ‘Isul Toktok Candy Bar’ in 2022, and ‘Isul Toktok Polaro’ in 2023. Isul Toktok Sparkling Soda is currently available at convenience stores and large supermarkets.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, "We continuously release limited edition products reflecting consumers’ needs for convenient and light alcoholic beverages," adding, "We will continue to lead the domestic carbonated alcoholic beverage market with marketing activities as lively as Isul Toktok."