Samsung Electronics Expands Exhibition Space for Premium Built-in 'Daiko'

Major Premium Department Stores and Imported Furniture Brand Showrooms Set Up
Starting at Shinsegae Gangnam Store on the 21st
Expanding from 9 Locations Currently to 16 by Next Year

Samsung Electronics is accelerating its attack on the premium home appliance market by expanding stores of its luxury built-in appliance brand 'Dacor.'

On the 19th, Samsung Electronics announced that it will expand the display and sales of 'Dacor' products at major department stores and imported furniture brand showrooms.

Dacor stores will be newly established in major department stores where customers can experience Dacor, starting with Shinsegae Department Store Gangnam Branch opening on the 21st, followed by Hyundai Department Store Trade Center Branch, Lotte Department Store Main Branch and Jamsil Branch.

A Samsung Electronics model is introducing luxury built-in appliance brand 'Dacor' products at the Samsung Store Shinsegae Gangnam branch. [Photo by Samsung Electronics]

Dacor, which started in California, USA in 1948 and was acquired by Samsung Electronics in 2016, is a representative American luxury appliance brand that offers the best option for consumers who want a 'True Built-in' perfectly integrated with kitchen furniture.

Dacor has expanded its business mainly in the B2B market such as premium residential-commercial complex apartments and resorts in Korea. Representative examples include Nine One Hannam, Yongpyong Resort Apollis Condo, Seoul Forest Acro Forest, Raemian Leaders One, and Raemian One Bailey.

Building on its successful foothold in the B2B market, Samsung Electronics plans to expand brand exhibition spaces and focus on targeting the B2C market as well. The strategy is to strengthen the connection between Dacor and Samsung Electronics across all B2B and B2C business areas to further elevate the brand status. The built-in refrigerator is a representative product for targeting the premium B2C market.