Kim Chang-soo, Chairman of F&F, "Opening the MLB 2.0 Era"... Global Order Meeting Attended by 10 Countries Worldwide

Agents from China, Singapore, Malaysia, and Others Attend
Held for the First Time in Korea... "Elevating the Status of K-Fashion"

MLB, a premium lifestyle fashion brand operated by F&F, is hosting a global order meeting at Paradise City Hotel in Incheon until the 21st, inviting agents and buyers from 10 countries worldwide to introduce MLB KOREA's new products for Spring/Summer 2025 and present its global strategy.

The order meeting is an event where agents who directly operate retail stores review MLB's product strategy and next season's new product lineup and place orders. Approximately 600 global agents and buyers are expected to attend this event. Although the order meetings have been held in Shanghai, China, this time it is being held in Korea considering the high interest in K-fashion.

Since MLB's full-scale entry into the Chinese market in 2020, it has become a global brand leading the globalization of K-fashion. After surpassing 1 trillion KRW in overseas consumer sales for the first time in 2022, it achieved 1.7 trillion KRW last year. This year, it is expected to exceed 2 trillion KRW.

MLB has over 1,100 stores in China. Recently, it has grown into an Asian brand covering the entire region including Singapore, Malaysia, Indonesia, Thailand, and Vietnam. This year, it has confirmed its entry into the Middle East and Indian markets.

Kim Chang-soo, Chairman of F&F Group, stated, “MLB is the fastest-growing brand in the history of Chinese brands, building number one brand power in the category combining fashion and sports,” and added, “Now, with a ‘qualitative growth’ strategy tailored to the characteristics of each national market, we will open the 'MLB 2.0 era' and challenge even greater growth.”

Meanwhile, F&F is a global fashion company growing by developing various global fashion brands such as MLB, Discovery Expedition, Duvetica, Sergio Tacchini, and Supra.