The National Symphony Orchestra announced on the 17th that it has signed an agreement with Asiana Airlines to promote cultural and artistic activities.
The National Symphony plans to maximize synergy between the two organizations through collaborative marketing in the cultural and artistic fields with Asiana Airlines.
According to the agreement, the National Symphony will prioritize using Asiana Airlines for overseas performances, and Asiana Airlines will provide discounts on airfare and musical instrument cargo transportation for the National Symphony. Additionally, they will carry out ▲promotion of performances through online/offline channels ▲in-flight screening of performance videos ▲provision of invitation tickets for Asiana Airlines-sponsored content and performance discounts for Asiana Club members ▲events inviting top Asiana Club members.
An official from the National Symphony Orchestra said, "We are pleased that the 'sky stage' will open through collaboration with Asiana Airlines," adding, "Through close exchange and cooperation between the two institutions, we will strive to advance cultural tourism services for the public and expect this to be an opportunity to share the strength of K-Classic with the world beyond Korea."
An Asiana Airlines official stated, "We will endeavor to contribute to the expansion of the cultural and artistic base through the synergy of Asiana Airlines' experience in cultural exchange and support and the excellent content of the National Symphony Orchestra."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
