Record Highest Revenue Among All-Time Pop Star Tour Performances
Approximately 72,000 Audience Members Per Show
A study found that the vibrations detected at singer Taylor Swift's concert were so strong that "the earth moved." On the 13th (local time), CNN reported, citing the British Geological Survey's announcement, that from the 7th for three days, Swift's 'The Eras Tour' concerts generated vibrations strong enough to activate seismographs. The British Geological Survey is a national agency that records earthquakes to inform and raise awareness among the government, public, industry, and regulatory bodies about earthquakes and seismic risks, helping to plan for future events.
A study revealed that the vibrations detected during singer Taylor Swift's concert were strong enough to "move the Earth." On the 13th (local time), CNN reported, citing the British Geological Survey, that from the 7th for three days, Swift's 'The Eras Tour' concerts generated vibrations strong enough to activate seismographs. [Photo by AP·Yonhap News]
The Geological Survey explained that at Swift's concert at Murrayfield Stadium in Edinburgh, Scotland, where about 73,000 people gathered, "the earth literally moved" because fans were stomping and dancing to Swift's songs. They added, "Vibrations were detected at a research center 6 km away from the venue," noting that "this level can scientifically be recognized as an 'earthquake'." Notably, the largest seismic activity was recorded during popular songs such as '...Ready For It?', 'Cruel Summer', and 'Champagne Problems.'
Vibrations of magnitude 2.3 also detected at last July's concert
This is not the first time an earthquake was detected during a Swift concert. Last July, during a concert at Lumen Field in Seattle, USA, vibrations equivalent to magnitude 2.3 were detected by a nearby seismograph. At that time, the audience size per concert was about 72,000.
This phenomenon was nicknamed the 'Swift Quake.' Seismologists analyzed that this vibration was stronger than the so-called 'Beast Quake' recorded during an NFL Seattle Seahawks game held at the same venue in 2011. When player Marshawn Lynch, nicknamed 'Beast Mode,' scored a touchdown, the crowd stood up and cheered simultaneously, causing a magnitude 2.0 vibration to be detected by the seismograph.
A study revealed that the vibrations detected during singer Taylor Swift's concert were strong enough to "move the Earth." On the 13th (local time), CNN reported, citing the British Geological Survey, that from the 7th for three days, Swift's 'The Eras Tour' concerts generated vibrations strong enough to activate seismographs. [Photo by AP·Yonhap News]
Meanwhile, on the 13th, Swift announced at the 100th performance of The Eras Tour held in Liverpool, UK, that the tour will conclude in December this year. The Eras Tour, which began on March 18 last year in Glendale, Arizona, USA, has been extended multiple times due to explosive popularity since the initial schedule was announced, with additional concert locations added. It has toured 17 US states, Canada, South America, Asia, and Australia, and is currently touring Europe.
Swift's Eras Tour surpassed $1 billion (approximately 1.389 trillion KRW) in total ticket revenue last December, setting the record for the highest-grossing tour among pop stars. As audiences from outside the local areas flock to every venue where Swift performs, significant economic effects have been generated through transportation, accommodation, and other consumer spending, leading to the coining of the term 'Swiftnomics.' United Airlines announced last month that due to Swift's European tour, demand for flights to Milan and Munich, the concert locations, surged, resulting in a 45% increase in passenger numbers compared to the same period last year.
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