LG Electronics Unveils Hanok Showcasing AI Home Appliances and HVAC Solutions in Spain

Operating as a 'Net Zero Showroom' for B2B Customers

LG Electronics announced on the 16th that it has opened a premium experience space called 'Another Hanok' in Madrid, Spain, where visitors can experience LG Electronics' empathetic intelligence (AI) home appliances and heating, ventilation, and air conditioning (HVAC) solutions.

Another Hanok is a smart space filled with LG Electronics' high-efficiency energy products within a building designed in the traditional Korean architectural style, achieving 100% energy self-sufficiency.

LG Electronics has opened a premium experience space called 'Another Hanok' in Spain, where visitors can experience differentiated empathic intelligence (AI) home appliances and heating, ventilation, and air conditioning solutions. Inside the Hanok, various high-efficiency AI appliances such as LG OLED evo, LG MoodUp refrigerator, LG PuriCare AeroFurniture, and LG Tromm WashTower are installed to allow visitors to experience LG Electronics' premium products. LG Electronics operates Another Hanok as a 'Net Zero Showroom' for B2B customers, showcasing sustainable solutions to achieve carbon neutrality.
[Photo by LG Electronics]

LG Electronics operates Another Hanok as a 'Net Zero Showroom' for B2B customers. It serves as a base for expanding B2B business by showcasing sustainable solutions to realize carbon neutrality and strengthening networking with B2B clients.

Another Hanok is equipped with the 'Therma V R290 Monobloc,' a high-efficiency heat pump heating and cooling system popular in Europe, significantly reducing energy consumption.

Additionally, a home energy solution has been implemented that produces electricity through solar power and stores surplus energy in an ESS. Inside the Hanok, various high-efficiency AI home appliances such as LG OLED evo, LG PuriCare AeroFurniture, and LG Tromm WashTower are installed, allowing visitors to experience LG Electronics' comprehensive premium products.

Jaime de Jara?z, head of LG Electronics Spain, said, "Another Hanok will be a business space to meet B2B customers in Spain and a base to promote LG Electronics' brand slogan 'Life's Good,' which carries an optimistic message about better living and the future."