[Featured Stock] Sajo Group Shares Soar as 'K-Food Targets US Market'

Shares of Sajo Daerim and its affiliated companies under the Sajo Group are soaring significantly. This is driven by expectations that sales and profits will surge due to their entry into the U.S. market with K-food products, including frozen gimbap.

On the 14th, in the stock market, Sajo Daerim was hitting the upper price limit as of 11:30 AM. Sajo Seafood was trading up more than 20%, and Sajo Industry rose about 16%. Sajo Oyang also traded up over 12%.

On the same day, Sajo Daerim announced that it had begun exporting three types of frozen gimbap featuring Korean recipes?tuna gimbap, fried tofu and burdock root gimbap, and mushroom japchae gimbap?to global markets including the U.S. They explained that since starting exports to the U.S. in April, they have shipped a total of 36 tons of frozen gimbap, combining the initial first and second shipments with additional orders.

The frozen gimbap exported to the U.S. began full-scale sales this month at major U.S. supermarkets such as Trader Joe’s and Korean markets like H Mart. It is reported that frozen gimbap has become so popular recently in the U.S. that there is a shortage of supply.

Amid the popularity of K-food, the start of full-scale frozen gimbap exports by Sajo Daerim is raising expectations for improvements in sales and profits.