Kumho Tire Holds Event to Celebrate Partnership with Shinsegae I&C

Kumho Tire announced on the 14th that it is conducting the ‘Sparos EV Partnership Event’ in collaboration with Shinsegae I&C (Shinsegae I&C).

This event is a promotion offering discounts and gifts to Sparos EV customers who purchase Kumho Tire’s electric vehicle tires, EnnoV, until December 31. When purchasing electric vehicle tires through the Sparos EV app (APP), customers receive a price discount and an Emart-exclusive mobile gift certificate worth 40,000 KRW for four tires or 20,000 KRW for two tires. Additionally, free replacement and on-site installation services are provided, along with a 3,000 KRW coupon for Coreplus car wash.

Sparos EV is Shinsegae I&C’s electric vehicle charging service, providing total services from charging infrastructure construction to operation and integrated control. Based on easy and convenient charging functions and differentiated services such as Shinsegae points benefits, the business is expanding to major retail stores, residential facilities, and offices.

EnnoV is Kumho Tire’s next-generation electric vehicle tire, the world’s first to apply HLC technology to all specifications in a single product. HLC (High Load Capacity) technology is a structural design method that withstands higher loads under the same air pressure conditions compared to regular products in high-load vehicles such as electric cars, while delivering optimal performance. Kumho Tire designed EnnoV based on HLC technology, which will bring innovation to future mobility, to overcome the limitations of electric vehicles and ensure all performance is stably realized.

Yoon Jang-hyuk, Executive Director of Marketing, said, “We have partnered with Shinsegae I&C’s electric vehicle charging service Sparos EV to enhance convenience for electric vehicle drivers,” adding, “We will continue to proactively respond to customer needs and strengthen benefits through collaborations with various companies to provide differentiated services to our customers.”