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'Can Samgyeopsal' Launched for Easy Enjoyment
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‘Canned Samgyeopsal,’ a product that consumers who enjoy camping and traveling can easily enjoy, has been released and is gaining attention.

Dodram's Canned Pork [Photo by Dodram]

On the 7th, Dodram, a pork specialty food brand, launched 'CANDON,' which packages Korean pork samgyeopsal in a can form so it can be eaten anytime and anywhere. While pork is generally packaged in rectangular-shaped packaging (MAP), Dodram applied a can-shaped package for the first time in the livestock industry, making it easy to store outdoors and convenient to carry.

In the video of the CANDON product posted by Dodram, the can, which looks like a beer can, is packed full of samgyeopsal. When opening the lid of the container, bite-sized pieces of samgyeopsal come out. The ratio of fat to lean meat is well balanced.

CANDON contains 300g of samgyeopsal cut to a thickness suitable for one bite, allowing for easy cooking without scissors. It maintains freshness for 10 days under refrigeration, and the design features a white and red background with the English word ‘CANDON’ typographically engraved, as well as a version using pork marbling as a signature pattern. The transparent window at the bottom of the container allows consumers to visually check the freshness of the pork. How much does it cost? On Dodram Mall, one 300g can is sold for 8,000 KRW (regular price 10,500 KRW).

Dodram's Can Don
[Photo by Dodram]

This attempt is gaining tremendous popularity among the MZ generation (Millennials + Generation Z). Various social networking services (SNS) and online communities are currently trending with a culture of posting ‘proof shots’ after purchasing CANDON. Netizens commented, “It was difficult to portion the meat in packs and inconvenient to carry when going camping, but it seems convenient since it comes in a can form,” “The can design is so pretty,” “It looks like beer and that’s nice,” and “Being able to check freshness is a big advantage.”

Park Gwang-wook, chairman of the Dodram Korean Pork Cooperative, said, “In the challenging pork market amid the recent economic downturn, we are striving to provide consumers with new experiences through unique product development and marketing targeting the MZ generation,” adding, “We will continue to develop various products reflecting consumers’ lifestyles and establish ourselves as a specialized food company leading tastier food culture trends.”