Kuern Opens Four-Story 'Kuern Samcheong' Signature Store

[Image source: Kuern]

Premium leather shoe brand ‘CUEREN’ announced its leap as a global brand by opening the four-story ‘CUEREN Samcheong’ signature store in Samcheong-dong, Seoul, on June 14.

CUEREN is a domestic shoe brand that presents a timeless collection of natural leather shoes based on over 40 years of accumulated know-how and craftsmanship. The brand directly participates in the entire process from leather selection, researches and develops lasts tailored to East Asians, and has built unique technology by combining classic methods with modern techniques, showing a distinctive path in the leather shoe industry. In particular, CUEREN takes its first step as a global brand by breaking down the boundaries between classic and contemporary styles and establishing timeless strengths that transcend trends, age, and location.

The reason CUEREN chose Samcheong-dong as the starting point for its next step is not simply to follow the trend but because the place is rooted in the brand’s philosophy. Centered around Gyeongbokgung Palace, Samcheong preserves neat hanok (traditional Korean houses) and coexists with young, trendy galleries and shops, maintaining Korean beauty while upholding a modern spirit of the times. CUEREN, which adheres to Mediterranean processing methods, strengthens materials and technical capabilities, and expresses designs reflecting contemporary life, shares the depth and essence of Samcheong without ostentation.

Kang Kyung-mi, CEO of CUEREN, stated, “Samcheong-dong resembles CUEREN, which evolves based on solid heritage and moves forward with a new appearance. We dream of a new leap in Samcheong-dong, where CUEREN began and where the brand’s attitude originated.”

[Image source: Kuern]

The CUEREN Samcheong signature store was completed with the keyword ‘Korean Modernism,’ which captures the cultural characteristics of Samcheong, where tradition and modernity blend. The space is quiet and minimal, subtly enhanced with Korean aesthetics. Inspired by traditional Korean brassware, ‘sinju’ (a type of brass) was reprocessed on the surface as if hammered by a blacksmith and used as a sculptural element. The ceiling features Barrisol lighting that evokes the feeling of hanok door latticework, elegantly highlighting the texture of the space with soft light.

Reflecting the brand’s design philosophy, CUEREN Samcheong operates as an archive room (B1F) and shop (1-2F), with Caf? CUEREN (3F) scheduled to debut in July. Each space, where materials, lighting, and graphic elements harmonize delicately, is designed to allow visitors to experience shoes as if appreciating gallery artworks and to richly engage with the brand’s philosophy and perspective.

Meanwhile, to commemorate the grand opening of the Samcheong signature store, CUEREN will produce and offer special goods such as ‘Tassel Keyrings’ and ‘Weekend Bags,’ and will also hold various SNS customer participation events. Detailed information can be found on the official Instagram and official website.