'True Feelings for ARMY'... Giant Wrapping at HYBE Headquarters

‘Apobangpo’ (Ami Forever Bangtan Forever) Phrase
Jin to Participate Directly in Offline Event on 13th

The festival '2024 FESTA' celebrating the group BTS and ARMY (the fandom name) is just two days away. HYBE announced on the 11th that it will showcase a giant wrapping on its headquarters building to commemorate the event.

Hive office building wrapping.
Photo by Hive

'FESTA(FESTA)' is an annual festival celebrating BTS's debut day (June 13) together with fans.

In particular, to mark '2024 FESTA,' from the 11th to the 30th, the exterior of HYBE's headquarters located in Yongsan, Seoul, will be wrapped. The building's exterior features the phrase 'A.P.O.B.P' (short for ARMY Forever BTS Forever). The wrapping idea and phrase were devised by the company together with the members, making it a more meaningful event.

Earlier, BTS heated up the atmosphere of '2024 FESTA' by releasing an unreleased group photo and hosting 'BTS ONLINE CONCERT WEEKEND,' where fans enjoyed watching the first solo concert after debut and the first stadium tour live together.

Following that, Jungkook's fan song 'Never Let Go,' released on the 7th, deeply moved fans and simultaneously raised expectations for the offline event.

The offline event will be held on the team's debut anniversary, June 13, around the Seoul Sports Complex. The ground event will take place from 11 a.m. to 9 p.m. at the futsal field and sports park, and anyone can attend.

BTS Festa Poster.
Photo by HYBE

The event consists of a 'Play Zone' featuring booths making upcycled plastic parts and a claw machine filled with BTS song lyrics, and an 'ARMY Zone' where only ARMY membership holders receive souvenirs. Additionally, small photo zones and sponsor booths will be set up to provide various entertainment options.

The highlight of the offline event is an event prepared by the team's eldest member Jin. Part 1, the fan event 'Jin’s Greetings,' will be held at the indoor gymnasium at 3 p.m., and Part 2, 'Seokjin on June 13, 2024, Weather: Clear,' will take place at 8 p.m. Notably, Part 2 will be live-streamed on Weverse for ARMY membership holders, easing the disappointment of fans who cannot attend in person.

Big Hit Music stated, "We once again deeply thank all ARMY who have sent so much love and support to BTS." They added, "Since hot weather is expected on the 13th when the offline event takes place, we hope participants prepare for the heat and take care of their health."