AI Customer Analysis... Targeting Performance Improved Up to 5x
Increased Click-Through Rates with Personalized Customer Messages
Fast Reels Video Production in Collaboration with Meta
LG Uplus, which has applied artificial intelligence (AI) across all marketing areas, announced that it has reduced the customer analysis period from up to 3 months to 2 days. LG Uplus plans to further increase customer touchpoints based on AI, including collaboration with the global big tech company Meta.
On the 11th, LG Uplus held an online press briefing titled "AX Era, Growing with ixi in U+ Marketing," introducing the AI-based marketing achievements in the first half of the year and future plans.
ixi is LG Uplus's proprietary AI technology. Since early this year, LG Uplus has been carrying out the "ixi Production" project to innovate all marketing areas centered on AI.
First, LG Uplus is utilizing the ixi-based customer analysis solution "Target Insight," developed last year. Target Insight provides reports on customer analysis results and target customers by service. Through this, the analysis period, which previously took up to 3 months, has been reduced to 2 days, and targeting performance has improved up to 5 times.
In the future, LG Uplus plans to apply the generative AI version of ixi, called "ixigen," to enhance the solution so that even those without development capabilities can perform customer analysis by inputting commands conversationally.
The "AI Copywriter" has been applied to deliver messages such as texts or app push notifications to customers selected through the Target Insight solution. This is a solution that automatically recommends messages based on customer characteristics. LG Uplus developed the solution by extracting about 6,500 messages that conveyed positive emotions from 140,000 messages sent over several years and training ixi with them.
After a 3-month pilot operation of the AI Copywriter, LG Uplus reported that message production time was reduced to one-third of the previous time, and the URL click-through rate of messages sent to customers increased by 140%. In addition, LG Uplus is also using AI for advertising production and creating goods featuring its representative character "Muneo."
LG Uplus is also increasing customer touchpoints through AI. On this day, LG Uplus introduced the world's first "AI Wallpaper Service." When customers directly input a "prompter" (generative AI command) on their smartphones, AI creates smartphone background images according to the concept and automatically changes them. Experiential outdoor advertisements can be found in about 20 locations, including Gangnam-daero and Yongsan in Seoul.
Plans for collaboration with the global big tech company Meta were also revealed. As early as the second half of the year, the ixi chatbot will be introduced on the official ixi Instagram messenger, allowing general users to try ixi. AI-powered vertical Reels (short-form videos) production will also be attempted for the first time with Meta. ixi automatically classifies key frames of videos, enabling quick conversion of videos produced in the standard TV ratio into vertical videos.
Jung Hye-yoon, Head of LG Uplus Marketing Group (Executive Director), said, "We will open the AX marketing era that listens, imagines, and realizes through AI, and create hyper-personalized and differentiated customer experiences based on AI analytical power and imagination."
Meanwhile, LG Uplus has previously unveiled a new brand slogan, "Growth Leading AX Company," which signifies its commitment to becoming a company that grows together with customers through AI transformation.
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