Shinhan Card Releases 'Escape with SOL' Ad Featuring NewJeans

Shinhan Card has released a new advertisement video for Shinhan SOL Pay featuring NewJeans as models, titled "Escape with SOL".

According to Shinhan Card on the 11th, in the video, NewJeans escapes from the inconvenient pay life and departs to the world of Shinhan SOL Pay. Arriving in a new world aboard a spaceship, NewJeans enjoys the convenient services of Shinhan SOL Pay, such as fast payment, spending management, and interest-based content provision.

The appearances of each NewJeans member will be revealed in short-form videos on the 14th. Each short-form video will introduce key services of Shinhan SOL Pay, including transportation (Minji), all payments (Hanni), personalized content (Danielle), convenient ordering and payment (Haerin), benefits (Hyein), and spending and expense management (all members).

Shinhan SOL Pay is Shinhan Card’s representative comprehensive lifestyle financial platform, with approximately 17.37 million subscribers as of last month and a cumulative transaction amount of 27.7 trillion KRW as of last year.

A Shinhan Card official stated, “This Shinhan SOL Pay campaign with NewJeans was prepared to create branding synergy with Shinhan Financial Group,” adding, “We plan to actively pursue a sustainable brand strategy for Shinhan SOL Pay and leap forward as a leading mobile payment solution in Korea.”