Hyundai Vendis Launches Linked Service for 'Bokji Daejang - Teukga Daejang'

Expansion of Welfare Point Usage Scope for Customers

Hyundai Vendis, a mobile meal voucher company affiliated with Hyundai Department Store Group, announced on the 10th that it will launch an interlinked service between ‘Bokji Daejang’ and ‘Teukka Daejang’.

Bokji Daejang is Hyundai Vendis’s welfare point solution. When client companies provide welfare points to their employees through the Sikgwon Daejang application (app), these points can be converted into Naver Pay points and used to purchase various products and services both online and offline.

With the launch of this interlinked service, employees of client companies currently using Bokji Daejang can now purchase over 1.9 million discounted products offered by Hyundai Easywell, the number one welfare platform company in Korea, using their welfare points.

Hyundai Vendis expects the new interlinked service to attract startups and small-to-medium enterprises that provide meal and welfare services, as it allows integrated operation and management through a single app, reducing the burden of introducing and managing welfare systems compared to before.

In May last year, Hyundai Vendis introduced ‘Teukka Daejang,’ a shop-in-shop style platform that allows its customers to conveniently use Hyundai Easywell’s welfare mall. However, until now, customers could not use their welfare points to purchase products on Teukka Daejang and had to use other payment methods such as regular credit cards.

A Hyundai Vendis official said, “The interlinked service was introduced to provide existing customers with various shopping benefits and conveniences,” adding, “From now on, Bokji Daejang users will be able to use their welfare points not only converted into Naver Pay points but also directly within Teukka Daejang.”

To celebrate the interlinking of Teukka Daejang and welfare points, Hyundai Vendis will hold various events for Teukka Daejang users until the 23rd, including ▲welcome benefits such as coupons and reward points for new members ▲a gifticon raffle for first-time buyers ▲a 100-won deal on Starbucks Americano ▲a half-price purchase raffle for iPads, PlayStations, and Dyson products ▲and a lowest-price special exhibition of popular products.

A Hyundai Vendis official stated, “Since changing its name from Vendis to Hyundai Vendis last month, we have been actively creating synergies among affiliates,” and added, “We will continue to collaborate with various group affiliates such as Hyundai Easywell to develop high-quality services that provide practical benefits from the customer’s perspective, such as the interlinking of Bokji Daejang and Teukka Daejang.”