All 10 Popular Products Are from Small and Medium Enterprise Brands
Sun Care and Soothing Care Products Lead Popularity
Dr.G, Round Lab, and Others Achieve Daily Sales of 1 Billion KRW During Sale Period
CJ Olive Young announced on the 10th that, based on the analysis of sales data from the Ol Young Sale held from the 31st of last month, all of the top 10 popular products by sales during the sale period were domestic small and medium-sized enterprise (SME) brands.
The Ol Young Sale is a regular discount event held by Olive Young for seven days from the 31st of last month to the 6th of this month, occurring four times a year (March, June, September, December).
During the Ollyoung Sale period, customers are shopping at Olive Young Gwangju Town. [Photo by CJ Olive Young]
During this Ol Young Sale, summer-related products such as sun care that blocks ultraviolet rays and soothing care products that cool heated skin gained popularity. Representative products include ▲Dr.G Red Blemish Clear Soothing Cream ▲Toriden Dive-in Serum ▲Mediheal Madecassoside Trace Pad ▲Round Lab Birch Juice Moisturizing Sunscreen.
In this sale, brands such as Dr.G, Round Lab, Mediheal, and Toriden recorded daily average sales of around 1 billion KRW. Olive Young explained that the sales scale of domestic SME brands during the Ol Young Sale is increasing.
Round Lab, a skincare brand that joined Olive Young in 2019, has expanded its product range from the 'Dokdo Toner' to men's cosmetics, mask packs, and cleansing products, increasing its sales scale. Dr.G is also expanding its presence by launching sun care, essences, and cleansing products alongside the popularity of its bestseller cream. Mediheal and Toriden are also brands that have grown together with Olive Young.
A representative from Toriden stated, "From the brand's perspective, the Ol Young Sale is a major communication channel where we can achieve significant sales and promote the brand," adding, "It also helps in planning future sales strategies by analyzing customer purchase data and consumption tendencies through the Ol Young Sale."
Additionally, this sale saw visits from a diverse customer base beyond Olive Young’s core target of women in their 20s and 30s, including teenagers and foreigners. The number of teenage member customers visiting stores or the online mall during the sale period increased by about 30% compared to the previous sale. Sales from foreigners visiting nationwide stores also rose by 78%.
An Olive Young official said, "'The 3, 6, 9, 12 rule of K-beauty shopping' is often mentioned, as the Ol Young Sale has established itself as a regular K-beauty sale event eagerly awaited by both domestic and international customers," adding, "We will continue to grow together with more small and emerging K-beauty brands and serve as a stepping stone for the globalization of K-beauty."
Meanwhile, the cumulative sales during the four Ol Young Sale periods last year increased by about 42% compared to the previous year. To date, the cumulative number of transactions during the Ol Young Sale periods has reached 24.9 million, and the integrated cumulative number of visiting members both online and offline has surpassed 6 million.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
