Samwha Paint Industrial announced on the 10th that it will strengthen its business-to-business (B2B) marketing by issuing a new newsletter as part of customer-friendly marketing and online marketing efforts.
While Samwha Paint's existing B2B marketing mainly involved face-to-face marketing methods such as providing catalogs and product samples to dealerships and clients, it now plans to enhance marketing using both online and offline channels.
Samwha Paint will expand its newsletter, which was previously issued offline, to an online format. The newsletter will be published once a month in the future, including not only paint information but also comprehensive information about chemical companies. The online newsletter can be accessed on the official Samwha Paint website and subscribed to through the KakaoTalk channel ‘Samwha Paint Newsletter.’
Samwha Paint is developing various content such as construction site introductions, construction know-how, and Q&A to strengthen interactive communication beyond one-way communication. It plans to develop a new mobile app to provide easy access and reliable paint solutions for everyone.
A Samwha Paint representative said, “B2B marketing is a key task for Samwha Paint, which is approaching its 80th anniversary, to get closer to consumers,” adding, “We will lead the B2B marketing market by securing a media value chain based on our paint technology.”
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