"30-Degree Heat"... Burger King Sells 650,000 'Seolhyang Strawberry Sundaes' in One Month

Discount Promotion Extended Until the 30th
"Increased Demand for Dessert Products Due to Early Heat"

Burger King announced on the 10th that its ice cream product, ‘Seolhyang Strawberry Sundae,’ has sold over 650,000 units in just about a month since its launch.

Released on April 29, this product achieved a daily average sales volume reaching 144% of its sales target within just one week. Featuring the fresh and sweet taste of Seolhyang strawberries, which are loved by people of all ages, its sales volume was more than 20% higher compared to the ‘Mango Sundae’ released last year that received favorable reviews.

To show appreciation for such support, Burger King is extending the discount promotion for the two types of ‘Seolhyang Strawberry Sundae,’ originally scheduled to end on June 2, until the 30th of this month.

A Burger King communications representative said, “Since May, with daytime temperatures reaching 30 degrees Celsius and early heat waves, demand for cool dessert products like ice cream seems to have increased compared to average years. We hope everyone can lightly and refreshingly soothe the summer heat with the Seolhyang Strawberry Sundae, which offers both sweetness and freshness.”

This promotion is available at Burger King stores nationwide, excluding delivery and some locations. It cannot be combined with other discounts or coupons. For more details, please check Burger King’s official website, SNS, and app.