"This Is Galaxy Over Apple"... Samsung Shakes Off 'Ajae Phone' Image Thanks to Dancing Raccoon

'Pedro Raccoon' Meme, Galaxy Watch Over Apple Watch
Signs of Revival for Square Frame Too

Samsung smiled brightly thanks to the dancing raccoon. This is because the Galaxy Watch is more suitable than the Apple Watch for watching the dancing raccoon.

Photo by SNS

Recently, the 'Pedro Raccoon' meme, which has been gaining huge popularity on social networking services (SNS), has landed on wrists as well. It features a raccoon spinning around with its arms wide open, combined with Pedro electronic dance music (EDM) audio, and quickly gained popularity due to the cute raccoon and lively music. The trend-sensitive MZ generation (Millennials + Generation Z) set the cute raccoon as their smartwatch wallpaper to see it more often.

Since the background of this short-form video is circular, the round-shaped Galaxy Watch benefited greatly. Samsung, which launched the first Galaxy Watch in 2018, has maintained the round shape to preserve the analog watch feel. Although Apple Watch users also set the dancing raccoon as their wallpaper, the rectangular shape causes black margins to appear.

Video source=Samsung Electronics UK Instagram

When Galaxy, once stigmatized as an 'old man's phone,' gained an edge over the MZ generation after a long time, Samsung Electronics did not miss the opportunity. They actively utilized the meme by posting related shorts on their official social networking services (SNS). Samsung Electronics' Instagram accounts in the UK and Singapore featured local employees dancing along to the video, adding to the excitement.

Will the square Galaxy Watch make a comeback after 10 years?

Although the round shape of the Galaxy Watch has recently brought benefits, reports have emerged that Samsung Electronics is considering changing the Galaxy Watch design to a square shape. IT specialist media 'SamMobile' reported that Samsung is contemplating a square design smartwatch, but it is unclear whether this will start with the next product, Galaxy Watch 7, or take another year. Samsung Electronics equipped its first smartwatch product, the 'Galaxy Gear,' launched in 2013, with an approximately 1.6-inch square display. The square design is considered advantageous for arranging text and various information due to the nature of smartwatches, which display various applications (apps) and characters.