After Leaving IT Company, 'Life Turnaround'... "Achieved Hundred-Million Won Monthly Sales with AI Style" [Content Commerce]

Baem Moonju, CEO of Colliget
Operating 'ColligetTV' with 130,000 Subscribers
Connecting Store via YouTube Integration Service

"We do not engage in any paid marketing and mainly communicate with consumers through our YouTube channel. By saving on marketing costs, we were able to significantly improve the quality of our clothes in terms of fabric and finishing relative to the price, which is the secret to our popularity."

The fashion brand 'COLIZET' primarily offers fashion for women in their 20s to 40s. The brand name COLIZET is created by combining the English words Color, Size, and Texture. It carries the meaning of decorating a wardrobe with various items through a sound similar to the artistic technique 'Collage.'

Collijet logo. [Image provided by Collijet]

What differentiates COLIZET from other brands is its active use of YouTube. They operate the YouTube channel 'COLIZET TV,' which has 130,000 subscribers. CEO Moonju Bae personally appears in the YouTube content to share various fashion and styling tips and reviews. Covering diverse content that feels like reading a fashion magazine, some short-form videos have surpassed 9 million views. In fact, the main customer base of the COLIZET brand is its YouTube subscribers.

CEO Bae explained, "I have consistently shared my personal tastes on COLIZET TV, and those who like it subscribe, so the customers and I are each other's muses." She added, "We mainly showcase clothes that evoke the image of a career woman who loves her work and travel, enjoys a healthy life through exercise and food, and appreciates small moments of leisure."

From a young age, CEO Bae nurtured a dream of working in the fashion industry. She studied by reading overseas fashion magazines and, during the boom of internet shopping malls, examined over 1,000 brands. After graduating from university, she worked as a management consultant at a global IT company before entering KAIST for her master's degree. While pursuing her master's in 2018, she launched COLIZET, an AI-based fashion styling service, officially entering the fashion industry. She then managed COLIZET TV, created to promote the service, producing fashion content.

CEO Bae said, "I boldly challenged myself because I always wanted to work in the fashion industry, and now my identity as a content creator and brand director is the strongest." She explained, "While communicating with viewers, I realized many products consumers wanted were not available on the market, and I received many requests to make products directly. So, from early last year, I launched COLIZET and have been offering various products."

Bae Mun-ju, CEO of Colliget, wearing the signature Luna Button Shirt.
[Photo by Cafe24]

Most of COLIZET’s products are planned and designed directly by CEO Bae. At the same time, active collaborations with designers are ongoing. Especially praised for simple yet functional and beautiful designs, the brand records monthly sales in the billion-won range. The flagship product, the 'Luna Double Button Shirt,' features two buttons arranged to give a unique feel while also considering functionality to prevent the chest buttons from gaping during movement. The season’s accessory, the 'Constance Square Buckle Leather Belt,' was so popular it completed six rounds of pre-orders within a month.

COLIZET emphasizes its strength in data utilization. It uses data accumulated from its Direct to Consumer (D2C) store to predict product demand and determine business directions. The brand quickly adopts new technologies; from its launch, it linked its store with its YouTube channel using Cafe24’s 'YouTube Shopping Integration Service.' This integration exposes products not only in the store tab within the channel but also in content such as live streaming.

CEO Bae emphasized, "Exposing products on YouTube allows us to conduct content and commerce business simultaneously, which is convenient." She added, "By communicating with viewers, we can immediately display product images and information, and provide a simple payment process to interested viewers, which significantly increases the purchase conversion rate."

COLIZET uses its YouTube channel not only to introduce products but also as a communication channel with consumers. CEO Bae said, "We frequently collaborate with designers who have diverse experiences at overseas high-end brands." She continued, "We also reveal the collaboration process through YouTube content so viewers can more vividly understand the product planning intentions and process."

CEO Bae plans to continue presenting many excellent products while staying true to the brand’s planning intentions. She said, "This year, our goal is to release at least one classic steady-seller product each season that can always be loved." She concluded, "We want to steadily develop and someday become a global fashion brand loved by people worldwide."