Goodrich Hosts 'Check My Insurance Rating' Event

Insurtech (insurance + technology) corporate insurance agency (GA) Goodrich announced on the 4th that it will hold an event to check 'My Insurance Grade' through the insurance integrated management platform Goodrich application operated by the company.

This event was prepared to allow individuals to check their insurance status using the insurance grade developed by Goodrich, review coverage details by grade, and provide opportunities for professional reports as well as consulting.

Customers who wish to participate in this event, which runs until the 15th, can check their insurance grade by clicking the 'Check Grade' button on the Goodrich app event page, and then complete the process by pressing the apply button. The event is structured so that participants can view the prizes after checking their grade, and various prizes will be provided to 500 people.

This event applied gamification, a method that uses game elements to increase usage and concentration. The curiosity of participants about what their grade is increases participation rates, and the prizes by grade are kept confidential to add fun elements and attract interest.

The Goodrich insurance grade is one of the main services of the Goodrich app, which comprehensively analyzes the insurance one has subscribed to using an insurance analysis function based on a proprietary algorithm and presents it in an easy-to-understand grade. It is characterized by allowing users to grasp their insufficient coverage at a glance. Also, detailed coverage items that are difficult to convey only by numbers can be checked by applying for a detailed analysis report.

The insurance grades are subdivided into 10 levels from 1 to 10. ▲Grade 1 indicates an excellent coverage status ▲Grades 2-3 indicate a stable coverage status ▲Grades 4-6 indicate some coverage is slightly insufficient ▲Grades 7-9 indicate a significant lack of necessary coverage for sudden risks ▲Grade 10 indicates that the minimum essential coverage for daily life is not secured, allowing users to intuitively understand their grade.

Byungkwan Lee, Executive Director of Goodrich, said, “In the digital era, Goodrich has been dedicated to maximizing insurtech capabilities to enhance the utilization of IT technology at the moments when customers truly need IT in insurance.” He added, “We will continue to strive to help customers make wise insurance subscriptions and deliver better insurance value through the introduction of essential new services.”