Pro Basketball Stars Heo Ung and Heo Hoon Sign Management Contract with KPA

Professional basketball stars Heo Ung and Heo Hoon, brothers, are now under the same management with the sports agency company Key Player Agency (KPA).

Photo by Heo Woong, Instagram capture

Heo Ung, who was named MVP of the KBL 2023-24 season championship, and his younger brother Heo Hoon, who won the regular season MVP in 2019-20, are sons of former national team coach Heo Jae and are representative marquee stars in Korean basketball.

Heo Ung, a starting guard for Busan KCC, and Heo Hoon, a starting guard for Suwon KT, faced off in the championship finals last season.

Heo Hoon is posing for a photo before an interview with Asia Economy on the 23rd at Yonsei University Sinchon Campus Gymnasium.
[Photo by Kim Hyunmin]

In that game, Heo Hoon set the record for the highest average points scored by a domestic player in the finals (26.6 points per game), while Heo Ung was selected as MVP along with winning the championship.

KPA stated that going forward, the two brothers will not only continue their existing broadcasting activities but also showcase their appeal as sportainers through advertising, YouTube, and SNS activities. They also plan to take on new challenges in fashion and beauty, aiming to communicate with fans in more diverse ways.